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How to Make a Successful Website
Making a Successful Website (And One Secret to Draw People to
Your Site)
By Adam Sinicki
*Taken from the
book 'Making
Money Online is Easy'
click for more information*
Making
a successful website is a dream job for many people, and there are
many things that make running a website one of the most enjoyable and
effective ways to make money. When you have a successful website that
means that the buck stops with – you are the sole person in charge
and there are no employees, clients or even customers to please. You
are in charge of every aspect and all any of it comes down to is your
own personal taste.
At
the same time you get a slice of fame – and making a successful
website means that you have a platform through which to communicate
with countless people and put your views across. I've been recognized
in a nightclub before because of my site and YouTube channels... how
cool is that? And you get a real sense of achievement when someone
writes in to the site to say 'thank you' or begging for a link.
That's your baby and it's affecting people's lives.
Lastly
though, making a successful website means that you are free from the
daily grind. Completely free actually. You can write five or six
articles a day if you like but that's excessive and anything more
than that will have little benefit. The money however will keep
coming in regardless (and going up, which brings you great
satisfaction) and even if you stopped working, or went on holiday for
two weeks it would still keep coming in. Making a successful website
is one of the only ways you can earn money in your sleep. Which is
cool.
But
it's easier said than done. Sure everyone knows how to make a
website, but does everyone know how to make a successful one? Clearly
not. Here we will look at how you can go about taking your website to
the next level. My site, www.the-biomatrix.net,
is currently not hugely successful but it's definitely making its
way. Clients now pay package details for advertising on the site, I
get fan mail, and I work a few less days a month because the
Biomatrix pays for those days. More to the point though it's
improving at a steady rate, and here I'm going to share with you the
things that have worked. You're welcome.
Content,
Content, Content
The
single
most important thing is to have lots and lots of content on your
site. This is crucial because the content is what people will want to
come to your site for, and it's what Google will be crawling in order
to index your site. Put simply, the more words you have on your site,
the more likely it is that some of those words are going to be found
by someone. People will search all kinds of nonsense – they'll
search 'excuse me please, how do I make myself so that I can jump
higher' – and if you have that exact phrase then you'll be the guy
who catches that strange guy (the strange ones tend to click on ads
too which is great).
At
the same time a site that is updated regularly is a site that people
are going to want to read – so you'll have people coming back –
and it's a site that Google will want to show people (because it will
recognize that people will want to read it). So update lots
of
content and do it regularly.
Meanwhile
you should SEO your content, and that means putting in keywords,
researching what people are actually typing into Google etc. There's
a right way and a wrong way to do this, but we'll go over it in more
detail in the next chapter. Just do take the time to learn it, and
target a good variety of popular and less popular terms. Submit your
site to the major search engines and then the spiders will start
crawling them, and from there keep
updating
new content.
Promotion
So
now you have lots of content, the secret is just getting people to
find it – and this is the tough part of making a successful
website.
Until
recently the strategy was simply to post as many links as possible on
eZine articles. On eZine you get a free link back to any site in
exchange for writing an article for them, and Google used to value
these links highly. However after people started abusing the system,
Google changed its algorithms in the 'Google Panda' update which
meant that 'content farms' like eZine that didn't tend to have much
quality were penalized and that natural links on social networking
sites and similar sites were given an elevated status.
This
merely supports what I already knew about making a successful website
– that the very best method to promote any article 'link baiting'.
That means creating links that people will want to share and then
promoting it in a way that allows people to share it. This could be
an amazing viral video that's hilarious, a funny comic strip, or an
insightful and eye opening article.
But
in order for people to share it, first you need people to read it,
and that means creating compelling articles that you just can't turn
away from. This
is
the big secret to making a successful website, just as it works for
Newspapers. You need to create attention grabbing titles and promote
them in an attention grabbing way.
Think
about what you
would
click – does it promise your millions? Does it challenge your
beliefs? Is it controversial? Controversy is one of the very best
ways to sell a website and to get readers – and don't worry if you
put half of your readers off as they'll still share your site on
their community forums if only to moan about it. I made a 'Man
Points' article on how to be manly, and it's had lots of links to it
because people are angry it's sexist. Of course it's meant as a joke,
and anyone with an IQ over 50 can tell that – but the fact that it
provokes a response means it's free advertising for me.
Imagine
you go onto Reddit, or you go onto Facebook – and then you read the
following title:
FAT
PEOPLE – WHY IT'S REALLY JUST THEIR OWN FAULT
Whether
this makes you angry, or you agree with it – almost everyone will
have an emotional response to that title and they'll click it. Even
if it's only out of curiosity in order to see just how offensive your
site actually is.
And
bear in mind that the content doesn't need
to
be offensive – rather it can be a misleading title and inside you
can talk about metabolism and hypothyroidism and other causes of
obesity so that the article just reflects some people's views. The
Biomatrix writes about fitness and self improvement so my titles are
things like:
BODYBUILDING
FOR MARTIAL ARTS – BUILD MUSCLE THAT WINS FIGHTS
FEELING
DIRECTIONLESS? – THIS ARTICLE WILL PUT SOME MEANING BACK INTO YOUR
LIFE
HOW
TO GAIN 3 INCHES IN HEIGHT – BE MORE CONFIDENT AND TALLER
And
all these articles are far
more
successful than they would be with titles like 'Get Taller' or
'Living Life in the Moment' or 'Martial Arts Muscle'. I put these on
social networking sites and they get clicks.
That is really the future of marketing on the web. And it's the big
secret to making a successful website.
So
come up with emotional and shocking articles, and then craft titles
for them that you just can't look away from. Get people talking
about
your website and dare to be ballsy. You don't have a boss so don't be
afraid of it blowing up in your face. Then post these on Facebook,
Twitter, YouTube (a very under-used resource as we've discussed),
Reddit, Digg etc etc. People will click the links, read the articles,
and then in outrage or amazement they'll go and post them on forums
and blogs and your words will spread like a virus across the net.
Meanwhile
these titles are a great way to keep people on your site for longer.
On every page where you have a successful article, include a link to
another article that is relevant and that you can't turn away from.
When people finish reading my article on how to get taller, they are
then presented with an article called 'BE MORE ALPHA MALE' – and
anyone who wants to be taller is likely to also be the sort of person
who wants to be more 'alpha'. Voila, they're hooked for more reading.
Copyright 2012 The Biomatrix.Net
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Making a Successful Website (And One Secret to Draw People to Your Site)By Adam Sinicki
*Taken from the book 'Making Money Online is Easy' click for more information* Making a successful website is a dream job for many people, and there are many things that make running a website one of the most enjoyable and effective ways to make money. When you have a successful website that means that the buck stops with – you are the sole person in charge and there are no employees, clients or even customers to please. You are in charge of every aspect and all any of it comes down to is your own personal taste. At the same time you get a slice of fame – and making a successful website means that you have a platform through which to communicate with countless people and put your views across. I've been recognized in a nightclub before because of my site and YouTube channels... how cool is that? And you get a real sense of achievement when someone writes in to the site to say 'thank you' or begging for a link. That's your baby and it's affecting people's lives.
But it's easier said than done. Sure everyone knows how to make a website, but does everyone know how to make a successful one? Clearly not. Here we will look at how you can go about taking your website to the next level. My site, www.the-biomatrix.net, is currently not hugely successful but it's definitely making its way. Clients now pay package details for advertising on the site, I get fan mail, and I work a few less days a month because the Biomatrix pays for those days. More to the point though it's improving at a steady rate, and here I'm going to share with you the things that have worked. You're welcome.
Content, Content, Content The single most important thing is to have lots and lots of content on your site. This is crucial because the content is what people will want to come to your site for, and it's what Google will be crawling in order to index your site. Put simply, the more words you have on your site, the more likely it is that some of those words are going to be found by someone. People will search all kinds of nonsense – they'll search 'excuse me please, how do I make myself so that I can jump higher' – and if you have that exact phrase then you'll be the guy who catches that strange guy (the strange ones tend to click on ads too which is great). At the same time a site that is updated regularly is a site that people are going to want to read – so you'll have people coming back – and it's a site that Google will want to show people (because it will recognize that people will want to read it). So update lots of content and do it regularly. Meanwhile you should SEO your content, and that means putting in keywords, researching what people are actually typing into Google etc. There's a right way and a wrong way to do this, but we'll go over it in more detail in the next chapter. Just do take the time to learn it, and target a good variety of popular and less popular terms. Submit your site to the major search engines and then the spiders will start crawling them, and from there keep updating new content.
Promotion So now you have lots of content, the secret is just getting people to find it – and this is the tough part of making a successful website. Until recently the strategy was simply to post as many links as possible on eZine articles. On eZine you get a free link back to any site in exchange for writing an article for them, and Google used to value these links highly. However after people started abusing the system, Google changed its algorithms in the 'Google Panda' update which meant that 'content farms' like eZine that didn't tend to have much quality were penalized and that natural links on social networking sites and similar sites were given an elevated status. This merely supports what I already knew about making a successful website – that the very best method to promote any article 'link baiting'. That means creating links that people will want to share and then promoting it in a way that allows people to share it. This could be an amazing viral video that's hilarious, a funny comic strip, or an insightful and eye opening article. But in order for people to share it, first you need people to read it, and that means creating compelling articles that you just can't turn away from. This is the big secret to making a successful website, just as it works for Newspapers. You need to create attention grabbing titles and promote them in an attention grabbing way. Think about what you would click – does it promise your millions? Does it challenge your beliefs? Is it controversial? Controversy is one of the very best ways to sell a website and to get readers – and don't worry if you put half of your readers off as they'll still share your site on their community forums if only to moan about it. I made a 'Man Points' article on how to be manly, and it's had lots of links to it because people are angry it's sexist. Of course it's meant as a joke, and anyone with an IQ over 50 can tell that – but the fact that it provokes a response means it's free advertising for me. Imagine you go onto Reddit, or you go onto Facebook – and then you read the following title:
FAT PEOPLE – WHY IT'S REALLY JUST THEIR OWN FAULT
Whether this makes you angry, or you agree with it – almost everyone will have an emotional response to that title and they'll click it. Even if it's only out of curiosity in order to see just how offensive your site actually is. And bear in mind that the content doesn't need to be offensive – rather it can be a misleading title and inside you can talk about metabolism and hypothyroidism and other causes of obesity so that the article just reflects some people's views. The Biomatrix writes about fitness and self improvement so my titles are things like:
BODYBUILDING FOR MARTIAL ARTS – BUILD MUSCLE THAT WINS FIGHTS
FEELING DIRECTIONLESS? – THIS ARTICLE WILL PUT SOME MEANING BACK INTO YOUR LIFE
HOW TO GAIN 3 INCHES IN HEIGHT – BE MORE CONFIDENT AND TALLER
And all these articles are far more successful than they would be with titles like 'Get Taller' or 'Living Life in the Moment' or 'Martial Arts Muscle'. I put these on social networking sites and they get clicks. That is really the future of marketing on the web. And it's the big secret to making a successful website. So come up with emotional and shocking articles, and then craft titles for them that you just can't look away from. Get people talking about your website and dare to be ballsy. You don't have a boss so don't be afraid of it blowing up in your face. Then post these on Facebook, Twitter, YouTube (a very under-used resource as we've discussed), Reddit, Digg etc etc. People will click the links, read the articles, and then in outrage or amazement they'll go and post them on forums and blogs and your words will spread like a virus across the net. Meanwhile these titles are a great way to keep people on your site for longer. On every page where you have a successful article, include a link to another article that is relevant and that you can't turn away from. When people finish reading my article on how to get taller, they are then presented with an article called 'BE MORE ALPHA MALE' – and anyone who wants to be taller is likely to also be the sort of person who wants to be more 'alpha'. Voila, they're hooked for more reading.
Copyright 2012 The Biomatrix.Net
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