Pyschological Warfare has been used throughout the history of war to psych out the opposition and to get a competitive edge as a result. It's all about knowing how the other person thinks, calling their bluff, concealing your motives and using leverage to get what you want. Stalin, Machievelli, Sun Tsu and others are the heroes of psychological warfare, but here we'll also look at what we can learn from Sherlock Holmes, from magicians and from advertisers and marketers.

From bodylanguage, to strategising, to persuasion techniques... this is about getting inside people's heads and getting them to think what you want them to think. Powerful stuff.